A small-business website has one job: help a stranger decide to contact you, quickly, on whatever device they are holding. We build new sites and rescue old ones with that job in mind. They are plain, fast and honest, they say clearly where in Vancouver you work, and they put the call, text and email options within thumb's reach on every page.
We are a marketing service, not a contractor, so the site describes your work; it never suggests we do it.
What it is
A typical site we build has five to twelve pages: a home page, a page for each main service, a page about the areas you cover, an about page that shows the real people behind the business, and a contact page. Each page answers the questions customers actually ask before they call: what you do, roughly what it costs, how soon you can help, and whether you work in their part of the city.
Underneath, the site is set up so search engines can read it: sensible page titles, clear headings, fast loading and structured data that matches what the page says. Google's guidance on page experience is a useful reminder that a page which is slow or awkward on a phone loses visitors whether or not it ranks.
Who it is for
- Businesses with no website, relying only on social media or word of mouth.
- Owners whose site was built cheaply years ago and now looks out of date, loads slowly or breaks on phones.
- Businesses that changed what they sell or where they work and need the site to catch up.
- Anyone who doesn't currently control their own domain or hosting.
What is included
- A short discovery call about your customers, your best jobs and the parts of Vancouver you want more of.
- A page plan listing every page, its purpose and the main question it answers.
- Copywriting in plain language, written by us from your input and reviewed by you.
- Design and build on a mainstream platform, with your brand colours and your own photos.
- Contact everywhere. Call, text and email options visible on every page, with tap-to-call on phones.
- Search basics. Titles, descriptions, headings, internal links, image descriptions and structured data.
- Measurement. Analytics and call tracking set up so you can see which pages produce enquiries.
- Handover. Logins, a short guide to making small edits, and the domain in your name.
Timeline
Most small-business sites take three to six weeks from first call to launch. The slowest part is usually gathering photos and approving copy, so we start both in week one. A rescue of an existing site can be quicker: often two to three weeks for speed, structure and contact fixes.
How results are measured
We compare the three months before and after launch on a few simple numbers: how many visitors arrive, how many of them call, text or email, and which pages they were on when they did. The figure that matters most is the share of visitors who contact you. If 1,000 people visit in a month and 15 get in touch, that is 1.5%. Raising it to 3% doubles your enquiries without a single extra visitor, which is why we focus on the page before we worry about traffic.
Mistakes to avoid
- Hiding the phone number. If it is only in the footer, many phone users never find it.
- Writing for yourself. Customers rarely care about your founding story first. They care whether you can fix their problem in their neighbourhood this week.
- Using stock photos of strangers. Real photos of your van outside a Kerrisdale house or your team at work build far more trust.
- Letting the developer own the domain. If they disappear, so can your site.
- Building fifty pages on day one. Ten strong pages beat fifty empty ones.
A site works best alongside a strong Google Business Profile and some neighbourhood SEO. For website-only budgets and how they fit into monthly plans, see the pricing page.
Frequently asked questions
How many pages does a small-business site need?
Fewer than most people think. A home page, one page per main service, an areas page, an about page and a contact page cover most local businesses. Add pages when there is something real to say, not to hit a number.
Who owns the website and domain?
You do. The domain is registered in your business's name, and you hold the main logins for hosting, analytics and search tools. We work as a manager on those accounts, not as the owner.
Can you keep my existing site and improve it?
Often, yes. If the platform is sound, fixing speed, contact buttons, page structure and copy is cheaper than a rebuild. We will tell you honestly which route makes more sense.
Do I need online booking or a chat window?
Not necessarily. Many Vancouver customers simply want to call or text a real person. A clear phone number, a text option and an email address, visible on every page, are what most small businesses need first.